How to measure Search Engine Optimization with Lighthouse
Why does this matter?
The Lighthouse SEO audit scans your page, tests for things that matter to search engines, and gives you a score so you can see specific areas for improvement. SEO matters because it's how you get more relevant users viewing your content. If a search engine has trouble seeing your page, you're possibly missing out on traffic sources.
Audit your page with Lighthouse
Run Lighthouse on a page that's representative of content that you want a search engine to see:
- Navigate to the Audits panel in DevTools.
- Select the SEO checkbox.
- Click Run Audits to generate a report.
Lighthouse generates a report for your page so you can see areas where you could improve SEO for your site. For more information, see Discover performance opportunities with Lighthouse.
It's worth noting that the audit doesn't cover everything you should do to increase visibility in search engines. You'll have to check the guidelines for individual search engines, because they may have different requirements (for example, Bing, Google Search, Yandex.
There are also non-technical aspects that can improve visibility of your content in search engines, such as writing in the style of your target audience. Bottom line, make great content for the people you want to attract.
To learn more, you can check out Google's I/O talks:
- Build a successful web presence with Google Search
Next guides will show how to fix failing SEO audits.