New to the web platform

A monthly post rounding up just some of the new things landing in browsers.

Find out how Tokyu, a railway company in Japan, achieved 12 times faster sign-in with passkeys, helping thousands of commuters daily.

  • Case study
  • Passkeys

Eiji Kitamura

October 14, 2024

Calculations in Google Sheets were initially done on the server, then on the client in JavaScript, and now on the client in WebAssembly Garbage Collection. This case study explains how and why.

  • Case study

Michael Thomas

June 26, 2024

This case study describes how the Google Meet team improved permissions and the impact it had on users' meeting satisfaction.

  • Case study

Marian Harbach

June 11, 2024

Learn how the web enabled immersive 3D experiences to help customers understand and explore physical products.

  • Case study

Cecilia Cong

May 28, 2024

Discover how Disney+ Hotstar, an app for smart TV and set-top box devices, significantly increased viewer engagement through their efforts to reduce it's INP.

  • Case study

Bhuvaneswaran Mohan, Saurabh Rajpal

May 22, 2024

Learn how the web enabled immersive 3D experiences to help customers understand and explore physical products.

  • Case study
  • HTML

Melissa Mitchell

March 18, 2024

How PubTech's Consent Management Platform reduced INP on their customers' websites by up to 64%, while also improving ad viewability by up to 1.5%

  • Case study
  • JavaScript

Marco Prontera, Gilberto Cocchi

February 28, 2024

For the last two years, the Goodnotes engineering team has been working on a project to bring the successful iPad notetaking app to other platforms. This case study covers how the 2022 iPad app of the year got to web, ChromeOS, Android, and Windows powered by web technologies and WebAssembly reusing the same Swift code the team has been working on for more than ten years.

  • Case study

Pedro Gomez

February 7, 2024

How content recommendation provider Taboola used LoAF to improve INP up to 36% for its publisher partner websites.

  • Case study
  • JavaScript

Thierno Thiam

February 1, 2024

How one of the most popular video editing apps available for mobile created a fully functional web version.

  • Case study

Cecilia Cong

February 1, 2024

pixiv is an online community service for illustrators and illustration enthusiasts to communicate with each other through their content. It lets people post their own illustrations. They have over 84 million users across the globe, and more than 120

  • Case study
  • JavaScript
  • C

January 29, 2024

This post describes how Mitra Tokopedia reduced operational costs by improving their seller web app by using Machine Learning.

  • Case study
  • JavaScript

January 17, 2024

This case study describes a step by step workflow of debugging and improving INP in React used by Trendyol by leveraging Google tools such as PageSpeed Insights (PSI), Chrome DevTools, and the scheduler.yield API.

  • Case study
  • JavaScript

Mustafa Birinci

December 11, 2023

This case study explores how Kiwix, a non-profit organization, uses Progressive Web App technology and the File System Access API to enable users to download and store large Internet archives for offline use.

  • File System Access API
  • Progressive Web Apps
  • Case study
  • HTML
  • JavaScript

Thomas Steiner

November 16, 2023

Learn about Yahoo! JAPAN's approach to improving passkeys adoption and user experience.

  • Case study
  • Passkeys

Milica Mihajlija

October 27, 2023

Prefetching is a technique used to speed up page loading by downloading resources—or even entire pages—which are likely to be needed in the near future. Research has shown that faster load times result in higher conversion rates and better user experiences.

  • Case study
  • JavaScript

Guilherme Moser de Souza

September 1, 2023

Yahoo! JAPAN News, one of the most popular news platforms in Japan, drove a concerted effort to improve their bfcache hit rate and saw significant user experience and business improvements as a result. Specifically, the results of the A/B test they conducted showed that pages that use bfcache had a 9% increase in ads revenue.

  • Case study

Yuriko Hirota

July 25, 2023

INP optimizations helped redBus increase sales by about 7%

  • Case study

Amit Kumar

May 10, 2023

Bringing down TBT by 30 times and migrating to Next.js helped The Ecomonic Times reduce INP nearly four times, leading to a 50% decrease in bounce rate and 43% uplift in pageviews.

  • Case study
  • JavaScript

Barun Kumar

May 10, 2023

Discover the potential of WebGL with the infinite, procedurally-generated scenery of this casual driving game. Slow Roads is a casual driving game with an emphasis on endlessly procedurally generated scenery, all hosted in the browser as a WebGL

  • Case study

Anslo

April 11, 2023

This is Part 1 of our new series on Building a Better YouTube Web.

  • Case study

Addy Osmani

October 20, 2022

By measuring real users' Web Vitals, Rakuten 24 also found that a good Largest Contentful Paint (LCP) can lead to a conversion rate increase of 61.13%.

  • Case study

Hayoung Lee

August 24, 2022

A case study of changes GoDaddy implemented to improve website performance for millions of sites, helping them to achieve good PageSpeed Insights and Core Web Vitals scores.

  • Core Web Vitals
  • Case study

Simon Le Parc

July 14, 2022

How luxury retailer Farfetch's investment in improving Core Web Vitals led to better business outcomes.

  • Core Web Vitals
  • Case study

Manuel Garcia

July 12, 2022