Links do not have descriptive text

Link descriptions, which are the clickable words in links, help users and search engines better understand your content. Lighthouse flags any links with non-descriptive text:

Lighthouse audit showing links don't have descriptive text
Links don't have descriptive text.

What causes this audit to fail

Lighthouse flags the following generic link descriptions:

  • click here
  • click this
  • go
  • here
  • this
  • start
  • right here
  • more
  • learn more

Each SEO audit is weighted equally in the Lighthouse SEO Score, with the exception of the manual audit, structured-data audit. Learn more in Lighthouse Scoring Guide.

Replace generic descriptions, such as click here in the example below:

<p>To see all of our basketball videos, <a href="videos.html">click here</a>.</p>

…with specific descriptions, such as basketball videos in the example below:

<p>Check out all of our <a href="videos.html">basketball videos</a>.</p>

In general, the link text should clearly indicate to users what type of content they'll get if they click the link.

Learn more in Add descriptive link text.

  • Stay on topic. Don't use text that has no relation to the page's content.
  • Don't use the page's URL as the link description, unless you have a good reason to do so, such as referencing a site's new address.
  • Keep descriptions concise. Aim for a few words or a short phrase.
  • Format links so that they're easy to spot.
  • Pay attention to your internal links, too. Improving the quality of internal links can help users and Google navigate your site easier.

More information

Links do not have descriptive text audit source

Last updated: Improve article