Meta descriptions introduce users to your site's content in search results. High-quality, unique descriptions make your results more relevant and can increase your search traffic. Lighthouse flags your page when it's missing a meta description:
What causes this audit to fail
This audit fails if your page doesn't have a
<meta name=description> element,
or if the
content attribute is empty.
Lighthouse doesn't evaluate the quality of your description.
How to add a meta description
Add a description tag to the
<head> of each of your pages:
<meta name="Description" content="Put your description here.">
Include clearly-tagged facts in the descriptions, for example:
<meta name="Description" content="Author: A.N. Author,
Illustrator: P. Picture, Category: Books, Price: $17.99,
Length: 784 pages>
Learn more in Add tags to the head of the page.
Meta description guidelines
- Make them descriptive and concise.
- Avoid keyword stuffing.
- Create a description for every page.
- Avoid repeated or boilerplate titles.
- Use different descriptions for different pages.
- Descriptions don't have to be in sentence format; they can contain structured data.
See Create good meta descriptions for more guidance.
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