There are two useful techniques that can be used to improve the performance of your web page:
- Data compression
Incorporating both of these techniques reduces payload sizes and in turn improves page load times (see Minify and compress network payloads).
Compression is the process of modifying data using a compression algorithm. Gzip is the most widely used compression format for server and client interactions (see Minify and compress network payloads with gzip codelab).