Google+ goes completely responsive.

Going Responsive

Google+ is where people come together around shared interests, from Zombie Cats to Vintage Calculators. Until recently, Google+ had two different versions of their website - one for desktop, and one for the mobile web that was designed for older browsers.


Maintaining two sites brought with it a unique set of challenges. Having separate versions of the site meant that each feature had to be implemented twice. This resulted in a lot of duplicate code and additional effort optimizing two experiences for desktop and mobile web. And as the lines between devices became increasingly blurry - with desktops that support touch and powerful mobile devices with ever larger screens - having different designs for desktop and mobile made less and less sense.

As we added features, our legacy desktop site also became slow and bloated. Earlier this year our homepage weighed around 5MB and produced around 250 HTTP requests. It just wasn’t performing well. Images on the site were heavy and unoptimized, slowing the page down further. As a result, our stream was almost inaccessible on slow and unstable networks and the experience for these users was disappointing at best. In addition, the requirement to support legacy browsers on the mobile web kept us from relying on JavaScript throughout the site and prevented us from implementing highly interactive features. We could not rely on the advances in mobile web browsers.


We started with a focus on responsive design: one implementation that would work across mobile, tablet, desktop, and beyond. We looked thoroughly at every single feature, page, JavaScript library and CSS class. We wanted to build a system that would ensure that the site would only download what was absolutely necessary to be functional unless the user requested more. The challenge was building a website that functioned properly on a slower mobile phone with a cellular connection, but still gave a great immersive experience on faster browsers and larger screens.

Evolution of Google+ site

This set of constraints meant that we had to scrutinize each and every code change going forward. To achieve this we established a 6^5 rule to ensure that on initial page load we didn’t download more than 60K of HTML, 60K of JavaScript, 60K of CSS, our animations were always 60fps, and we had an average latency of 0.6s.

To achieve this, we chose JavaScript and CSS frameworks that built modularity and lazy loading in from the beginning. We therefore ensure that users only download JavaScript and CSS when they actually use the feature that requires it. This is done through a template driven approach that combined with our build and module system so that things work with almost no effort from developers.

With this new framework, we started prototyping a reimplementation of Google+ on the web. We began disallowing “bad” things and setting strict rules for development. One of our major rules was that all our pages needed to be both server-side and client-side rendered. With server-side rendering we make sure that the user can begin reading as soon as the HTML is loaded, and no JavaScript needs to run in order to update the contents of the page. Once the page is loaded and the user clicks on a link, we do not want to perform a full round-trip to render everything again. This is where client-side rendering becomes important - we just need to fetch the data and the templates, and render the new page on the client. This involves lots of tradeoffs; so we used a framework that makes server-side and client-side rendering easy without the downside of having to implement everything twice - on the server and on the client.

Other rules included disallowing height and width animation that would cause browser re-layouts and have negative effects on performance. For DOM manipulations and animations we scheduled tasks to be done in-sync with the render refresh rate of the browser. We also group all measure tasks together so that we can avoid expensive repeated style calculations. We also relied heavily on Chrome profiler tools to ensure everything was working as intended as we went along. In addition, we created tools that calculate the effect of code changes on JS-footprint to make sure we do not drastically increase our page size.

This took some time, but it would have been much more difficult if we hadn’t had the ability to identify and eliminate problems as we built.

The finished Google+ responsive site.

We launched our mobile-web version of this responsive implementation in February, 2015. This allowed us to vet the new designs and our new process. We used data from this launch to validate what worked and what did not. We iterated on the design and started expanding to support more devices. In November, 2015 we launched this new implementation across all devices.


Without sacrificing performance, Google+ were able to build a complex web app with rich UI. The site is now faster and leaner than ever before.

Before After
Total home page weight, gzipped (with images) 22,600 KB 327 KB
Request count 251 45
HTML (not gzipped) 1,100 KB 362 KB
JavaScript & CSS (gzipped) 2,768 KB 111KB
Average complete page load time (latency) 12 seconds
0.7 seconds to first byte
3 seconds
0.1 seconds to first byte