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Challenge

Building great mobile experiences is an indispensable part of Alibaba.com’s success. The mobile web is their primary platform for discovery on mobile, so they’ve always focused on design and functionality. They found it difficult to build an engaging experience for the mobile web, however. They looked at the mobile web as a platform to shift non-app users to the app, but many preferred to stay within a browser.

Users consider having to download an app to browse or complete a transaction an unnecessary barrier, compared to the quick, easy solution of browsing directly from their mobile browser
Zou Yu, director of Alibaba.com’s mobile team

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Jon Doe

Tali published her research on her site, but we knew it deserved a larger audience, so we've cleaned it up and republished it here.

As a web developer, learning the internals of browser operations helps you make better decisions and know the justifications behind development best practices. While this is a rather lengthy document, we recommend you spend some time digging in; we guarantee you'll be glad you did.
Paul Irish, Chrome Developer Relations