By adding WebVR support, Matterport makes it easier to explore real-world places in immersive virtual reality. With no apps to download, WebVR will reduce drop-offs and enable partners to retain the user on their own website. WebVR is a key lever in Matterport's strategy for increasing consumption and discovery of VR content.
About Matterport and Matterport VR #
Matterport VR lets you experience thousands of real-world places in interactive virtual reality. Using a combination of automated 3D interior mapping technology and robust vision processing algorithms, Matterport's 3D media system enables anyone to create immersive virtual environments from real places. Unlike 360˚ photos, Matterport Spaces allow users to interactively walk through any location.
With WebVR, anyone can explore Matterport's library of over 300,000 VR Spaces with a WebVR-enabled browser. Tour everything from celebrity homes to museums, canyons, iconic architecture, and beyond.
Until 2017, Matterport VR had to be experienced via a downloadable app from the Apple App Store, Oculus Store, or Google Play Store. When a viewer tried to launch a 3D Space in VR, they were taken through a series of steps to first download and launch this app. While this allows anyone to explore a full library of Matterport Spaces, the interruption to download caused significant dropoff and less engagement with specific VR Spaces. Partners were also concerned about their customers leaving their website.
Matterport's philosophy is to keep things push-button simple and delight their customers. Using the WebVR API support in Chrome 56, Matterport was able to create virtual reality that can be experienced directly from a mobile web browser, with no apps to download. This experience is currently limited to Daydream but will be expanded to additional VR platforms and browsers.
Now a user needs to simply tap the VR button in a Matterport 3D Showcase, slip their phone into a Daydream View, and start exploring. When they are finished, they are returned directly to the website they were browsing, so companies can keep their customers fully engaged.
Matterport is committed to leading the ecosystem for non-gaming VR content by simplifying content creation, offering platform agnostic content consumption and fostering content discovery. WebVR directly helps us accomplish these goals while ensuring a win-win strategy for all stakeholders.