HTML documents include a document type declaration and the <html> root element. Nested in the <html> element are the document head and document body. While the head of the document isn't visible to the sighted visitor, it is vital to make your site function. It contains all the meta information, including information for search engines and social media results, icons for the browser tab and mobile home screen shortcut, and the behavior and presentation of your content. In this section, you'll discover the components that, while not visible, are present on almost every web page.
To create the MachineLearningWorkshop.com (MLW) site, start by including the components that should be considered essential for every web page: the type of document, the content's human language, the character set, and, of course, the title or name of the site or application.
Add to every HTML document
There are several features that should be considered essential for any and every web page. Browsers will still render content if these elements are missing, but include them. Always.
<!DOCTYPE html>
The first thing in any HTML document is the preamble. For HTML, all you need is <!DOCTYPE html>. This may look like an HTML element, but it isn't. It's a special kind of node called "doctype". The doctype tells the browser to use standards mode. If omitted, browsers will use a different rendering mode known as quirks mode. Including the doctype helps prevent quirks mode.
<html>
The <html> element is the root element for an HTML document. It is the parent of the <head> and <body>, containing everything in the HTML document other than the doctype. If omitted it will be implied, but it is important to include it, as this is the element on which the language of the content of the document is declared.
Content language
The lang language attribute added to the <html> tag defines the main language of the document. The value of the lang attribute is a two- or three-letter ISO language code followed by the region. The region is optional, but recommended, as a language can vary greatly between regions. For example, French is very different in Canada (fr-CA) versus Burkina Faso (fr-BF). This language declaration enables screen readers, search engines, and translation services to know the document language.
The lang attribute is not limited to the <html>tag. If there is text within the page that is in a language different from the main document language, the lang attribute should be used to identify exceptions to the main language within the document. Just like when it is included in the head, the lang attribute in the body has no visual effect. It only adds semantics, enabling assistive technologies and automated services to know the language of the impacted content.
In addition to setting the language for the document and exceptions to that base language, the attribute can be used in CSS selectors. <span lang="fr-fr">Ceci n'est pas une pipe.</span> can be targeted with the attribute and language selectors [lang|="fr"] and :lang(fr).
<head>
Nested between the opening and closing <html> tags, we find the two children: <head> and <body>:
<!DOCTYPE html>
<html lang="en-US">
<head>
</head>
<body>
</body>
</html>
The <head>, or document metadata header, contains all the metadata for a site or application. The body contains the visible content. The rest of this section focuses on the components found nested inside the opening and closing <head></head>
Required components inside the <head>
The document metadata, including the document title, character set, viewport settings, description, base URL, stylesheet links, and icons, are found in the <head> element. While you may not need all these features, always include character set, title, and viewport settings.
Character encoding
The very first element in the <head> should be the charset character encoding declaration. It comes before the title to ensure the browser can render the characters in that title and all the characters in the rest of the document.
The default encoding in most browsers is windows-1252, depending on the locale. However, you should use UTF-8, as it enables the one- to four-byte encoding of all characters, even ones you didn't even know existed. Also, it's the encoding type required by HTML5.
To set the character encoding to UTF-8, include:
<meta charset="utf-8" />
By declaring UTF-8 (case-insensitive), you can even include emojis in your title (but please don't).
The character encoding is inherited into everything in the document, even <style> and <script>. This little declaration means you can include emojis in class names and the selectorAPI (again, please don't). If you do use emojis, make sure to use them in a way that enhances usability without harming accessibility.
Document title
Your home page and all additional pages should each have a unique title. The contents for the document title, the text between the opening and closing <title> tags, are displayed in the browser tab, the list of open windows, the history, search results, and, unless redefined with <meta> tags, in social media cards.
<title>Machine Learning Workshop</title>
Viewport metadata
The other meta tag that should be considered essential is the viewport meta tag, which helps site responsiveness, enabling content to render well by default, no matter the viewport width. While the viewport meta tag has been around since June 2007, when the first iPhone came out, it's only recently been documented in a specification. As it enables controlling a viewport's size and scale, and prevents the site's content from being sized down to fit a 960px site onto a 320px screen, it is definitely recommended.
<meta name="viewport" content="width=device-width" />
The preceding code means "make the site responsive, starting by making the width of the content the width of the screen". In addition to width, you can set zoom and scalability, but they both default to accessible values. If you want to be explicit, include:
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=1" />
Viewport is part of the Lighthouse accessibility audit; your site will pass if it is scalable and has no maximum size set.
So far, the outline for our HTML file is:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<title>Machine Learning Workshop</title>
<meta name="viewport" content="width=device-width" />
</head>
<body>
</body>
</html>
Other <head> content
There's a lot more that goes into the <head>. All the metadata, in fact. Most of the elements you'll find in the <head> are covered here, while saving a plethora of the <meta> options for the next chapter.
You've seen the meta character set and the document title, but there is a lot more metadata outside of <meta> tags that should be included.
CSS
The <head> is where you include styles for your HTML. There is a learning path dedicated to CSS if you want to learn about styles, but you do need to know how to include them in your HTML documents.
There are three ways to include CSS: <link>, <style>, and the style attribute.
The main two ways to include styles in your HTML file are by including an external resource using a <link> element with the rel attribute set to stylesheet, or including CSS directly in the head of your document within opening and closing <style> tags.
The <link> tag is the preferred method of including stylesheets. Linking a single or a few external style sheets is good for both developer experience and site performance: you get to maintain CSS in one spot instead of it being sprinkled everywhere, and browsers can cache the external file, meaning it doesn't have to be downloaded again with every page navigation.
The syntax is <link rel="stylesheet" href="styles.css">, where styles.css is the URL of your stylesheet. You'll often see type="text/css". Not necessary! If you are including styles written in something other than CSS, the type is needed, but since there isn't any other type, this attribute isn't needed. The rel attribute defines the relationship: in this case stylesheet. If you omit this, your CSS will not be linked.
You'll discover a few other rel values shortly, but let's first discuss other ways of including CSS.
If you want your external style sheet styles to be within a cascade layer but you don't have access to edit the CSS file to put the layer information in it, you'll want to include the CSS with @import inside a <style>:
<style>
@import "styles.css" layer(firstLayer);
</style>
When using @import to import style sheets into your document, optionally into cascade layers, the @import statements must be the first statements in your <style> or linked stylesheet, outside of the character set declaration.
While cascade layers are still fairly new and you might not spot the @import in a head <style>, you will often see custom properties declared in a head style block:
<style>
:root {
--theme-color: #226DAA;
}
</style>
Styles, either via <link> or <style>, or both, should go in the head. They will work if included in the document's body, but you want your styles in the head for performance reasons. That may seem counterintuitive, as you may think you want your content to load first, but you actually want the browser to know how to render the content when it is loaded. Adding styles first prevents the unnecessary repainting that occurs if an element is styled after it is first rendered.
Then there's the one way of including styles you'll never use in the <head> of your document: inline styles. You'll probably never use inline styles in the head because the user agents' style sheets hide the head by default. But if you want to make a CSS editor without JavaScript, for example, so you can test your page's custom elements, you can make the head visible with display: block, and then hide everything in the head, and then with an inline style attribute, make a content-editable style block visible.
<style contenteditable style="display: block; font-family: monospace; white-space: pre;">
head { display: block; }
head * { display: none; }
:root {
--theme-color: #226DAA;
}
</style>
While you can add inline styles on the <style>, it's way more fun to style your <style> in your style. I digress.
Other uses of the <link> element
The link element is used to create relationships between the HTML document and external resources. Some of these resources may be downloaded, others are informational. The type of relationship is defined by the value of the rel attribute. There are currently 25 available values for the rel attribute that can be used with <link>, <a> and <area>, or <form>, with a few that can be used with all. It's preferable to include those related to meta information in the head and those related to performance in the <body>.
You'll include three other types in your header now: icon, alternate, and canonical. (You'll include a fourth type, rel="manifest", in the next module).
Favicon
Use the <link> tag, with the rel="icon" attribute/value pair to identify the favicon to be used for your document. A favicon is a very small icon that appears on the browser tab, generally to the left of the document title. When you have an unwieldy number of tabs open, the tabs will shrink and the title may disappear altogether, but the icon always remains visible. Most favicons are company or application logos.
If you don't declare a favicon, the browser will look for a file named favicon.ico in the top-level directory (the website's root folder). With <link>, you can use a different file name and location:
<link rel="icon" sizes="16x16 32x32 48x48" type="image/png" href="/images/mlwicon.png" />
The preceding code says "use the mlwicon.png as the icon for scenarios where a 16px, 32px, or 48px makes sense." The sizes attribute accepts the value of any for scalable icons or a space-separated list of square widthXheight values; where the width and height values are 16, 32, 48, or greater in that geometric sequence, the pixel unit is omitted, and the X is case-insensitive.
<link rel="apple-touch-icon" sizes="180x180" href="/images/mlwicon.png" />
<link rel="mask-icon" href="/images/mlwicon.svg" color="#226DAA" />
There are two special non-standard kind of icons for Safari browser: apple-touch-icon for iOS devices and mask-icon for pinned tabs on macOS. apple-touch-icon is applied only when the user adds a site to home screen: you can specify multiple icons with different sizes for different devices. mask-icon will only be used if the user pins the tab in desktop Safari: the icon itself should be a monochrome SVG, and the color attribute fills the icon with needed color.
While you can use <link> to define a completely different image on each page or even each page load, don't. For consistency and a good user experience, use a single image! Twitter uses the blue bird: when you see the blue bird in your browser tab, you know that tab is open to a Twitter page without clicking on the tab. Google uses different favicons for each of its different applications: there's a mail icon, a calendar icon, for example. But all the Google icons use the same color scheme. Again, you know exactly what the content of an open tab is simply from the icon.
Alternate versions of the site
We use the alternate value of the rel attribute to identify translations, or alternate representations, of the site.
Let's pretend we have versions of the site translated into French and Brazilian Portuguese:
<link rel="alternate" href="https://www.machinelearningworkshop.com/fr/" hreflang="fr-FR" />
<link rel="alternate" href="https://www.machinelearningworkshop.com/pt/" hreflang="pt-BR" />
When using alternate for a translation, the hreflang attribute must be set.
The alternate value is for more than just translations. For example, the type attribute can define the alternate URI for an RSS feed when the type attribute is set to application/rss+xml or application/atom+xml. Let's link to a pretend PDF version of the site.
<link rel="alternate" type="application/x-pdf" href="https://machinelearningworkshop.com/mlw.pdf" />
If the rel value is alternate stylesheet, it defines an alternate stylesheet and the title attribute must be set giving that alternate style a name.
Canonical
If you create several translations or versions of Machine Learning Workshop, search engines may get confused as to which version is the authoritative source. For this, use rel="canonical" to identify the preferred URL for the site or application.
Include the canonical URL on all of your translated pages, and on the home page, indicating our preferred URL:
<link rel="canonical" href="https://www.machinelearning.com" />
The rel="canonical" canonical link is most often used for cross-posting with publications and blogging platforms to credit the original source; when a site syndicates content, it should include the canonical link to the original source.
Scripts
The <script> tag is used to include, well, scripts. The default type is JavaScript. If you include any other scripting language, include the type attribute with the mime type, or type="module" if it's a JavaScript module. Only JavaScript and JavaScript modules get parsed and executed.
The <script> tags can be used to encapsulate your code or to download an external file. In MLW, there is no external script file because contrary to popular belief, you don't need JavaScript for a functional website, and, well, this is an HTML learning path, not a JavaScript one.
You will be including a tiny bit of JavaScript to create an Easter egg later on:
<script>
document.getElementById('switch').addEventListener('click', function() {
document.body.classList.toggle('black');
});
</script>
This snippet creates an event handler for an element with the id of switch. With JavaScript, you don't want to reference an element before it exists. It doesn't exist yet, so we won't include it yet. When we do add the light switch element, we'll add the <script> at the bottom of the <body> rather than in the <head>. Why? Two reasons. We want to ensure elements exist before the script referencing them is encountered as we're not basing this script on a DOMContentLoaded event. And, mainly, JavaScript is not only render-blocking, but the browser stops downloading all assets when scripts are downloaded and doesn't resume downloading other assets until the JavaScript has finished execution. For this reason, you will often find JavaScript requests at the end of the document rather than in the head.
There are two attributes that can reduce the blocking nature of JavaScript download and execution: defer and async. With defer, HTML rendering is not blocked during the download, and the JavaScript only executes after the document has otherwise finished rendering. With async, rendering isn't blocked during the download either, but once the script has finished downloading, the rendering is paused while the JavaScript is executed.
To include MLW's JavaScript in an external file, you could write:
<script src="js/switch.js" defer></script>
Adding the defer attribute defers the execution of the script until after everything is rendered, preventing the script from harming performance. The async and defer attributes are only valid on external scripts.
Base
There is another element that is only found in the <head>. Not used very often, the <base> element allows setting a default link URL and target. The href attribute defines the base URL for all relative links.
The target attribute, valid on <base> as well as on links and forms, sets where those links should open. The default of _self opens linked files in the same context as the current document. Other options include _blank, which opens every link in a new window, the _parent of the current content, which may be the same as self if the opener is not an iframe, or _top, which is in the same browser tab, but popped out of any context to take up the entire tab.
Most developers add the target attribute to the few, if any, links they want to open in a new window on the links or form themselves, rather than using <base>.
<base target="_top" href="https://machinelearningworkshop.com" />
If our website found itself nested within an iframe on a site like Yummly, including the <base> element would mean when a user clicks on any links within our document, the link will load popped out of the iframe, taking up the whole browser window.
One of the drawbacks of this element is that anchor links are resolved with <base>. The <base> effectively converts the link <a href="#ref"> to <a target="_top" href="https://machinelearningworkshop.com#ref">, triggering an HTTP request to the base URL with the fragment attached.
A few other things to note about <base>: there can be only one <base> element in a document, and it should come before any relative URLs are used, including possible script or stylesheet references.
The code now looks like this:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<title>Machine Learning Workshop</title>
<meta name="viewport" content="width=device-width" />
<link rel="stylesheet" src="css/styles.css" />
<link rel="icon" type="image/png" href="/images/favicon.png" />
<link rel="alternate" href="https://www.machinelearningworkshop.com/fr/" hreflang="fr-FR" />
<link rel="alternate" href="https://www.machinelearningworkshop.com/pt/" hreflang="pt-BR" />
<link rel="canonical" href="https://www.machinelearning.com" />
</head>
<body>
<!-- <script defer src="scripts/lightswitch.js"></script>-->
</body>
</html>
HTML comments
Note that the script is wrapped between some angle brackets, dashes, and a bang. This is how you comment out HTML. We'll leave the script commented out until we have the actual content on the page. Anything between <!-- and --> will not be visible or parsed. HTML comments can be put anywhere on the page, including the head or body, with the exception of scripts or style blocks, where you should use JavaScript and CSS comments, respectively.
You have covered the basics of what goes in the <head>, but you want to learn more than the basics. In the next sections, we will learn about meta tags, and how to control what gets displayed when your website is linked to on social media.
Check your understanding
Test your knowledge of document-structure.
How do you identify the language of the document?
language attribute to the HTML tag.lang attribute to the HTML tag.Add the <lang> element to the <head>.Select elements that can be included in the <head>.
<p><title><meta>